Marketing Content Examples For B2B Businesses

The best marketing content marketing trends is emotional. It offers fresh ideas and insights to help people find solutions to their problems.

If it's a compelling video or a thorough white paper, the best marketing content provides value for its viewers and achieves its branding goals. Learn from these eight branded content examples that do it right:.

Blog Posts

Blog posts are a very popular type of content for marketing that companies employ to share their thoughts stories, thoughts and ideas on their websites. They can cover any topic or issue and are usually educational in nature. They may include videos, images, polls or audio to make the content more interesting and improve on-page search engine optimization (SEO).

Creating high-quality blog posts starts with conducting market research to uncover and confirm a few essential facts about your target audience. Once you have an understanding of your audience, you can begin brainstorming and writing.

Some common kinds of blog posts include how-to posts, listicles as well as infographics and curated collections. Making these kinds of blog posts ensures that your website has plenty of variety and offers the value your customers expect to find when they visit.

For instance, a "how-to" blog post can teach your readers a new technique and assist them in solving the issue that they're facing which makes it a valuable piece of content for marketing to keep your audience interested. A collected collection is a particular type of listicle blog post that shares several actual examples to prove a point. This type of blog post can also be employed as a marketing tool to increase the credibility and visibility of a brand.

Case Studies

Case studies may not be as exciting like a viral post however, they're still one of the most effective marketing tools you can come up with. They are great for showcasing expertise and establishing trust with potential customers. A case study that is well-written can help your audience solve a specific problem by demonstrating how your product or service helped a previous customer resolve the same issue.

Utilize infographics and videos to make your case study more interesting. Be cautious not to make your case studies into ads as this will reduce the credibility of your business. Instead, focus on creating a useful resource that will encourage and empower your readers.

You can also use case study to showcase testimonials from clients and user-generated content marketing agency. This helps build trust and makes your site more credible. UGC is particularly efficient when it's supported by data.

White Papers

Unlike blogs and feature articles, white papers are typically long-form and provide a greater depth of research and information. B2B businesses use them to show the power of their thinking or to offer an unique perspective to help readers make buying decisions, learn more in an industry, or solve business problems.

Due to their high quality of deep content They are an excellent tool for building trust with readers who are not experts and positioning businesses as an authoritative source of information. They also aid in guiding potential customers through the sales funnel.

White papers can come in various styles, but the most effective ones are created to specific groups. Everything from the tone to the distribution strategy should be crafted to the reader you want to attract.

White papers typically contain research findings, but it's not difficult for them to get lost in theory without providing readers with practical applications. Backgrounders and problem-solution papers should include some form of success stories to keep readers engaged. White papers are also increasingly incorporating interactive designs. They let the reader filter tables and charts to focus only on the information they are looking for. This makes it easier for the reader to absorb and move through the sales channel.

Videos

Videos are an excellent way to engage your audience. They're also an excellent method of marketing in a lively and interactive manner. They are great for capturing the attention of your customers and presenting complex concepts.

The most popular video types are instructional videos, demonstrations and tutorials. These videos are meant to educate your customers on your products and improve their loyalty.

These videos are a great way to highlight your industry's expertise and can be used on social media, as blog posts, or as part of a sales presentation. They are a great method of connecting with your target audience, particularly in the case of relevant to current events or trends.

If you're releasing an animated explainer video or holding a live Q&A testimonials are a simple method to build trust in your brand and encourage potential customers to buy your product. Customers can request to make a video of their experience with your product or host an AMA session on Reddit. You can also make screen share videos or how-to videos targeted at specific pain points. For example, if you have an e-commerce service that assists small to medium-sized businesses run their online store, you can title your video "How to Create a Shopify Store". This will help you rank it in search engines.

Testimonials

Testimonials are another type of social proof that can help people trust an organization's reputation. They can be utilized in either video or text format, and are an excellent way to boost sales and improve a company's image online.

Testimonial content is beneficial because it focuses attention on the requirements of the customer and how the company's products or services helped them solve their issues. It also helps establish credibility for the company because it shows that other customers have also utilized the product.

If you decide to use testimonials, ensure that they contain the name, company, and the name of the person. This will enhance their credibility. Make the testimonials as personalized as possible by including a face. This will help create a bond between the customer and the brand.

While some businesses prefer to have separate testimonials pages, you can also include them on other pages on your website. If a testimonial mentions a specific product for instance it can be displayed in the relevant product page or checkout page. This will prevent the testimonials section from being visited less than other pages, while still providing the same social evidence.

Interactive Landing Pages

Interactive elements on landing pages boost the level of engagement of visitors. This type of digital content marketing can help you achieve your goal of converting website visitors into leads. Instead of being a static site with a sign-up form and other marketing content, interactive pages can offer an experience that is enjoyable for your audience.

This interactive landing page for Mooala's dairy-free dairy milk takes a playful approach in order to keep the customer interested. The landing page also features an easy form that offers multiple options for registering, which shortens the conversion process even more.

This interactive landing page from TransferWise is another example. The first screen makes use of real-life examples and social evidence to convince potential customers that the service is worth the investment. The second screen lets customers to fill out an easy form to get more information about the service's capabilities.

A landing page is an excellent way for B2B marketers to build a list. In exchange for contact details, you can offer a webinar or eBook or free trials or other content that could entice your audience to sign up.

Headache Trackers

In the stage of consideration in the consideration phase, which is when the customer has identified the issue and is seeking solutions, content should inform users about headache triggers and remedies. Examples include infographics that share information about the top causes of headaches or white papers that share exclusive research into the science behind headache cures. White papers require users to provide their email addresses in exchange for access, which helps build trust and authority with prospective customers. Minen states that headache trackers, apps that let users monitor their stress levels and food intake, can be beneficial for the consideration stage. Minen warns users to be cautious when drawing conclusions based on the information from the tracking. It could not be a true reflection of triggers for headaches.