A Content Marketing Funnel Explained

A content marketing funnel is a way to let potential customers learn more about your brand, discover solutions to their problems, and become confident in purchasing from you. Content is more appropriate for every stage of the funnel.

At the top of the funnel, infographics, videos, and checklists draw attention, create leads, and keep readers interested. Guides and templates that are gated do well in this stage.

Awareness

At this point, customers know that your brand exists. They are also aware of the solutions you provide. This is the stage where content is designed to educate and inform prospects about the challenges your solution solves and also the differences from competitors.

Think about the keywords your audience uses when searching online content marketing. Using keyword research, you will find the terms your target audience is searching for that indicate a need for your product or service. These information can be used to create a content calendar and decide which content pieces should be targeted at these terms.

As a bonus, creating content for this phase of the funnel can help you build your brand's affinity with customers. If your customers are more informed about your brand, they'll trust you more in your ability to solve their issues. This translates into greater conversion rates, whether it's purchase orders, newsletter sign-ups or click-throughs to your website.

A well-executed strategy for content will aid in closing this conversion gap. If, for instance you find that most of your content is aimed at increasing awareness, but nothing is influencing buyers to make a purchase decision, then you could increase your spending on marketing campaigns that target middle-funnel keyword phrases.

Social media is another way to increase your bottom-of funnel conversion. Social media platforms like Twitter and Facebook let you interact directly with your customers, giving you the opportunity to show off your customer care. This can include posting positive reviews on Twitter to promoting special deals.

You can also leverage existing content to draw customers to the bottom of the funnel, such as blog posts or case studies. If you write a blog post that explains the reasons why your product is superior to a competitor's you can share it via social media and invite your customers to join your email list to receive more details. You can also encourage conversions in this stage by asking users to tag you on their social media posts after they've used your product. This will encourage others to do the same and spread the word about your brand.

Consideration

A well-planned content strategy should comprise a variety of content types that capture consumers at each stage of the funnel. Brand awareness campaigns, for example, might include ad copy, but also blog posts and infographics that address the most common issues and objections. These content pieces can be distributed via email and social media to increase organic traffic.

As buyers move through the decision-making process and begin to look for specific features of products that will assist them to make a purchasing decision. This phase is a great time to make use of FAQ pages. Utilize tools for keyword research, such as Ubersuggest or Google search for popular hashtags in your industry to discover questions that your customers are asking. Develop answers to these questions and then add them to your content marketer funnel map.

During this stage it is crucial to present a clear value proposition that demonstrates to prospective customers the way your product or service will solve their problem and make them more money. The content should also emphasize your brand's distinctiveness in comparison to your competitors.

It's a fairly simple stage to measure, as consumers are making a decision whether or not to purchase. To see whether you're getting the job done, look for indicators like conversion rates as well as the number of transactions and click-through rates.

As consumers reach the point of advocacy, your brand grows more and more important to them. They will be sharing your content with others because they are so enthusiastic about it. This is an extremely effective method to increase the number of people who follow your brand. You'll need to develop content that is inspiring people to share it instead of just looking at engagement metrics. Consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a more accurate view of your influence.

Decision Making

At the point of making a decision consumers are seeking documents that support the purchase and explains how to use the product. At this point they want to make certain that the product will solve their issue and justify the cost. High-quality content is important at this point, including product guides, case studies, videos and customer success stories. Customers also want to be able to ask questions and receive answers from your support team. Offering them customized emails and 24 hour customer service is a great method to please customers and encourage them to share their experiences with others.

At this stage you're hoping that your customer will become a brand ambassador and recommend your product to their colleagues and friends. In order to convert these advocates into raving fans you'll have to provide them with valuable content that will help them get the most out of your product or service. Personalized newsletters, tutorial videos free trial offers and loyalty programs are all great ways to do this.

It's time to begin focusing on retention after your audience has turned from leads into paying clients. Content marketing funnels typically focus on revenue as the end goal. However, customers will continue to interact and interact with brands after making a purchase. It's essential to think of funnels as a dynamic structure that incorporates revenue, instead of a static model.

While traditional funnels for content marketing can help you plan your strategy however, they do not take into account based content marketing the complexity of the buyer journey. Instead thinking of the funnel in a loop model will aid in creating an effective and more holistic content marketing strategy. You can create content that engages your audience and boosts conversions by planning for each stage of the journey. You can then use the information from these conversions to optimize your strategy and ensure it's working. Are you interested in learning how this approach will benefit your business? Contact us today and request a complimentary content marketing playbook.

Retention

A content marketing funnel (visit the next website) is a helpful tool that can help companies plan their strategy, execute it and measure its success. It can also help them identify the weaknesses in their approach. For instance when a company has a significant amount of content geared toward awareness and interest, but few pieces that are geared towards the middle of the funnel, they should focus on creating content that is targeted at this stage.

Utilize tools such as Ahrefs that examine the average time on page and bounce rates of each piece to determine how specialized your content is. The higher these numbers are, the better your content is performing.

It is essential to keep up-to-date the content you write for the top of your funnel. This will keep your audience interested in your brand, its products and services. The best method to accomplish this is to create fresh content that is focused on specific keywords, addresses questions that are likely being asked by your customers and provides the most up-to-date information about your industry or product.

When your customers enter MOFU the audience will be looking for more information about your products or services as well as solutions to their issues. It's also crucial to establish confidence by providing honest reviews and demonstrating your value.

The final step of the content marketing funnel is when your target audience will make a purchase decision. This is accomplished through gated content that requires an email or another form of registration to gain access. The content is designed to convert the interest and awareness you've created at the top of your funnel into qualified leads. Your sales team will follow up.

While customer retention largely falls into the hands of your support and sales teams, you can influence the journeys of your customers your brand by generating content that delights them throughout the entire content strategy marketing marketing funnel. This could include helpful information, behind-the-scenes information and special offers that only your customers have access to. If you can create a sense of loyalty with your audience, they'll serve as authentic advocates for your product and help reduce your sales cycle times.